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The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.
Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.
This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.
- Sales Rank: #85971 in Books
- Brand: Ward, Eric/ French, Garrett/ Grehan, Mike (FRW)/ McGaffin, Ken (INT)
- Published on: 2013-03-01
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 8.00" w x .50" l, 1.52 pounds
- Binding: Paperback
- 300 pages
Review
Eric Ward and Garrett French have put together a solid, easy-to-read link-building primer. The book provides simple explanations and straight forward advice when it comes to building links; chapters are well outlined and flow from point to point. If you are new to link building this book is a great resource for anyone looking for tools, tactics, and case studies to learn from.
- Debra Mastaler, President of alliance-link.com
Eric Ward has been a thought leader in how to build links the right way since before there even was a right way. His extensive relationship building background mixed with challenging projects has given him insights and methodologies that are advanced and increasingly necessary in today's Internet marketing world. He has brought his many years of hard fought experience to the pages of this book, and I heartily recommend it to anyone seeking to grow their skills.
- Bruce Clay, CEO of International SEO firm bruceclay.com, and author of Search Engine Optimization All-In-One for Dummies
Eric Ward pioneered the practice of link building as a marketing channel and continues to be among the thought leaders of the field. His expertise and hands-on experience are virtually unmatched, and I'd recommend his book to anyone who uses links to help grow their business.
- Rand Fishkin, CEO of SEOmoz.org
Those who want link building done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium.
- Jim Sterne, targeting.com, Founder of the eMetrics Marketing Optimization Summit and Founding President and current Chairman of the Digital Analytics Association
An SEO classic! This link-building book by far provides the very best advice, stories and actionable white- hat link-building tips. This is the best link-building book I have ever read!
- Nick Stamoulis, Founder of SEO Firm BrickMarketing.com
For anyone who's been ‘hit’ by Panda, Penguin, or any other algorithmic update by Google, this book is a must-read. It’s time to quit looking over your shoulder and start building links that will stand the test of time. Eric has been one of the foremost thought leaders on link building since before links became a dominant ranking factor, so there's no one better to train you on seeking out and acquiring the high-quality links that will bring you visibility and mindshare that go far beyond search engine results.
- David Mihm, DavidMihm.com, Co-Founder of GetListed.org.
Eric Ward is the old school mac daddy link master.
- Lee Odden, CEO of TopRank Online Marketing, Publisher of toprankblog.com
Eric's skill at website promotion is legendary. We've been using his services since 1995, and on more than one occasion had to work closely with our hosting service to keep our servers up under the high traffic loads that resulted from Eric's publicity!
- Amy Strycula, Founder of CatsPlay.com
Eric Ward has been building links and educating people on how to do it the right way since before even search engines decided links were important. Read and learn!
- Danny Sullivan, Founder and Editor-in-Chief of SearchEngineLand.com
Eric Ward is hands-down the smartest thinker in the space when it comes to link building. I guarantee this book will open up any mental blocks you've had about where to get started and set you on a path to becoming a link magnet.
- Mike Grehan, Publisher of Search Engine Watch and ClickZ.com, Producer SES International, and SEMPO Board of Directors
If you're in SEO and take your job seriously, you know Eric and Garrett. When Eric and Garrett talk about link building, you listen. The only issue when they talk is— there's too much genius to write it all down. So, when they do the writing down for you, you buy the book and read it. Twice. At least. You won't regret it.
-Joost de Valk, Founder and CEO of Yoast.com
Eric is the undisputed master of quality link building. We've worked together for years and he's frequently surprised me with new insights and little-known, and easily executed, strategies to build our customers' backlink portfolios.
- Richard Stokes,CEO of AdGooroo.com and author of Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords and The Ultimate Guide to Pay-Per-Click Advertising
From the Back Cover
Link. Rank. Profit.
The web today is comprised of trillions of links. Who links to your site and how they link to it is the fundamental factor driving your search engine rank and your website traffic. The question is—how do you control this? Link building expert Eric Ward and online marketer Garrett French provide the answers. Simplifying the complex world of web links, Ward and French show you, step by step, how to employ a link-building campaign to attract quality links, drive more traffic, and dramatically boost your search rank.
"Eric Ward has been building links and educating people on how to do it the right way since before even search engines decided links were important. Read and learn!"
- Danny Sullivan, Founder and Editor-in-Chief of SearchEngineLand.com
"Eric Ward is hands-down the smartest thinker in the space when it comes to link building. I guarantee this book will open up any mental blocks you've had about where to get started and set you on a path to becoming a link magnet."
- Mike Grehan, Publisher of Search Engine Watch and ClickZ.com, Producer SES International, and SEMPO Board of Directors
"If you're in SEO and take your job seriously, you know Eric and Garrett. When Eric and Garrett talk about link building, you listen. The only issue when they talk is that there's too much genius to write it all down. So when they do the writing down for you, you buy the book and read it. Twice. At least. You won't regret it."
Joost de Valk, Founder and CEO of Yoast.com
"Eric is the undisputed master of quality link building. We've worked together for years and he's frequently surprised me with new insights and little known (and easily executed) strategies to build our customers' backlink portfolios."
- Richard Stokes,CEO of AdGooroo.com and author of Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords and The Ultimate Guide to Pay-Per-Click Advertising
Eric Ward founded the Web's first link- building and content-publicity service in 1994, called NetPOST. Today, he provides strategic-linking consulting and training via EricWard.com. Ward, a.k.a LinkMoses, publishes a private linking tactics newsletter called LinkMoses Private, and has developed content linking strategies for PBS.org, WarnerBros, The Discovery Channel, National Geographic, and TVGuide.com. Eric has spoken at over 150 web industry events and contributes to search industry news sites SearchEngineLand.com and SearchEngineWatch.com
Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information.
About the Author
Eric Ward is recognized as the web's leading expert on content linking strategies. Nicknamed LinkMoses, Ward has been creating linking strategies since 1993, and founded the first online publicity services for web sites, called NetPOST and URLwire, in 1994. Ward’s company was hired by Jeff Bezos as the online publicist for Amazon.com's debut. Today, Ward helps companies create and execute linking strategies, and teaches others his techniques. He is the Chief Link Evangelist for AdGooroo, and writes a private subscriber newsletter. He also writes the LinkWeek column for industry news site SearchEngineLand.com, and has written for ClickZ and Ad Age Magazine. Ward has spoken at more than 125 industry conferences, and his clients have included PBS.org, WarnerBros, Discovery Channel, National Geographic, TVGuide.com, and Weather.com.
Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information.
Most helpful customer reviews
27 of 31 people found the following review helpful.
This is the new BIBLE for SEO!
By postureman
I received this book just a few days ago and haven't been able to put it down. I bought it based on 2 referrals, one was personally given to me over the phone from an SEO guy I pay to consult with from time to time, and the other was from Matt Cutts of Google - not directly, of course, but via the quote at the top of Mr. Ward's website. I figured anyone worthy enough to be mentioned by Mr. Cutts is certainly worthy of my attention.
I'm an inventor/entrepreneur who has to wear many hats. After creating and figuring out how to manufacture my product, the next hat I wore was "web developer/online marketer." Then, after the sites were built and converting, I put on an SEO hat in order to generate more traffic. I am by no means an expert on SEO at this point, therefore, I'm always hungry for new information.
I consider this book the new bible for SEO because it teaches just about everything you need to know and if you're an amateur, like me, it's best to learn the right way from the very beginning. OK. Enough fluff. Here are my observations about the book:
1. It teaches the proper mind-set for approaching link building. This is the most important part.
2. It suggests many wonderful SEO tools and the sources to get them. I have already downloaded a half dozen.
3. It suggests lots of fantastic sources of information about SEO. Sign up for free to these sites and you'll get email teasers, ebooks, etc that are full of great information.
4. Takes the guesswork out of implementing your stategy to get links directly from webmasters in related niches.
5. It inspired me to become a paid monthly member of "Link Moses", which looks to be the best $8/month anyone I'll ever invest in SEO. Because of the info provided on Link Moses, I revamped an old Ebook and am now putting it on Ebook submission sites to generate links and traffic. This is something I wouldn't have thought of otherwise.
All in all, this book will exponentially shorten your SEO learning curve by simplifying the art and science of link building, and, for less than $20, it's an absolute steal. I don't know him and we've never corresponded, but many thanks, Eric, my SEO hat fits much better now.
-Jason
10 of 11 people found the following review helpful.
Not the Ultimate Guide... But Darn Close!
By jared rose
This book is loaded with ideas and methods for creating links to your site that can not only get it ranked in the SERPS but can also generate a huge volume of traffic from related sites in your market or industry. It's not quite the ultimate guide though because while Eric and Garrett walk you thru their processes for effective link building there are pieces or thought processes not thoroughly explained. Parts of the book reveal methods at a high level and then leave it up to the reader figure out how to apply them. Granted every market, niche, and industry are unique thus requiring different approaches, vocabulary, and assets. However it would've been extremely helpful to have 5-10 consistent examples throughout the book of major markets so the differences in approach and application of link building methods was more clear. Even without the examples though the book is excellent and a must read for anyone looking to rank their site in the SERPS and drive a lot of non-paid traffic.
17 of 21 people found the following review helpful.
Very interesting, useful..but short on details
By Ivan Kreimer
When I first bought this book, I didn't know what to expect. So let me get this straight: this is a great book for both beginners and intermediates link builders.
The problem with this book is that both Eric and Garrett spend too much time explaining useless things (like how to use their Link Prospecting tool), and not enough on important things like how to create better relationships with prospects, how to do link building on international sites, how to do a good competitive analysis, etc.
It's not that they don't talk about those topics, it's just that they don't spend enough time on them. In fact, most of the topics they explain you can find them easily searching the web.
So, be prepared to skip parts of this book, because they won't be very relevant. And if you find out that you didn't know about something, search it on Google to expand that knowledge.
This book is just not enough.
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